The fragrance industry has lived on a beautiful lie for decades: the idea that a $300 price tag equals superior ingredients. The truth is, when you buy a designer bottle, you are largely paying for a Parisian rent check, a celebrity face on a billboard, and a massive marketing machine. The actual liquid inside—the “juice”—is often a fraction of the cost.
At Same Formula, we don’t buy the story. We buy the Molecule.
The Molecular Truth: Mapping the DNA of Scent
We realized that the world didn’t need more low-quality perfume dupes that fade in an hour and smell like “almost.” It needed a molecular revolution.
Using state-of-the-art Gas Chromatography-Mass Spectrometry (GC-MS), we deconstruct the world’s most iconic scents down to their chemical DNA. We identify the exact peaks of Tuscan Leather, the precise vibration of Baccarat Rouge, and the specific aldehydes of No. 5. Then, we look for the high-purity essential oils and aroma chemicals that mirror those peaks with 99.8% fidelity.
Our Culture: Transparency as the Ultimate Luxury
In an industry built on secrets, we choose the “Insider” path.
- We Believe that great scent is a human right, not a gated community.
- We Believe in “Smart Luxury”—the thrill of owning the formula without being owned by the brand.
- We Believe in data over marketing. If a molecule smells like a $500 rose, it is a $500 rose, regardless of the logo on the box.
From the Lab to Your Collection
SameFormula was born out of a simple realization in a global sourcing lab: the exact same high-grade Bulgarian Rose and Litsea Cubeba are shipped to both “Ultra-Luxury” brands and professional laboratories. The only difference is the markup.
We’ve done the research so you don’t have to. We’ve mapped the molecules, tested the longevity, and identified the “Same Formula” matches that actually deliver on their promise.
Join the Molecular Revolution
You’ve been paying for the story long enough. It’s time to start paying for the formula. Explore our deconstructions, read our laboratory reports, and discover how to access industrial-direct quality.
Stop buying the bottle. Start wearing the formula.
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